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May 2021 - adm360 Degree Hospitality is now part of the admGroup !


adm Group acquires 360 Degree Hospitality and launches adm360 Degree Hospitality

adm Group has acquired 360 Degree Hospitality, which specialises in providing procurement solutions to the hospitality industry around the World. The acquired business will become adm360 Degree Hospitality and will operate, as a new division of the adm Group. The acquisition opens a new service line for adm Group into the hospitality industry.

Justin Barton, adm Group CEO, commented: “This is an important acquisition for adm Group as we look to expand into new industries and grow our solutions offering. We are thrilled to welcome the 360 Degree Hospitality team into the adm Group and look forward to building a successful future.”

Wilan van den Berg, formerly Founder & CEO of 360 Degree Hospitality and Vice President International of the International Hotel Supply, the International Division of the American Hotel Register Company, the largest Hotel Supply company worldwide, will lead adm360 Degree Hospitality as Chief Executive Officer. The acquisition and launch of adm360 Degree Hospitality will deliver value to existing and future client relationships through the expertise of Wilan and his team, and through leveraging adm Group’s advanced technology solutions and extensive global supply chain.

Wilan van den Berg commented: “Coming from my heart and past experience, I do feel that the combination of the global operational excellence and financial strength of the adm Group, combined with the hospitality know-how, capabilities, network and entrepreneurial enthusiasm of the 360 Degree Hospitality team is in this era of digitalisation and new competitiveness a revolutionary alternative for the establishment in the hospitality industry. The 360 Degree Hospitality team and I are happy to become part of the adm Global family and can’t wait to start this exciting new adventure. All with one objective, to serve our Customers and friends in the Hospitality industry.”

About adm

adm is one of the largest independent marketing services businesses in the world. We are process experts who consult, reengineer and execute global supply chain solutions that deliver competitive advantage and cost optimisation. We have an interconnected business consisting of over 500 people across 34 offices in 27 countries – allowing us to deliver local activation of global strategies for brands across the world.





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